What is impressions on youtube?

Impressions on YouTube refer to the number of times a video thumbnail has been shown to viewers on the platform. This metric is important because it indicates how many potential viewers have come across a video while scrolling through their feed or search results.

Impressions are different from views, as views represent the actual number of times a video has been watched by viewers. Impressions, on the other hand, count every time a thumbnail is displayed, regardless of whether the viewer actually clicked on the video to watch it.

Having a high number of impressions can be a good indicator of the visibility and reach of a video on YouTube. It means that the video is being seen by a large number of users, which can potentially lead to more views, engagement, and ultimately, success on the platform. It is important for content creators to optimize their video thumbnails and titles to increase their chances of getting more impressions on YouTube.